For years, I did a post about my top 10 Super Bowl ads. I think this year warrants a different approach. I felt it was an odd mix. Sure there were some awesome ads and I’ll go through them first. There were some that I thought really missed the mark. In the current political climate, … Read more
What is one way that you can get an advantage over your competition using creativity? I’m gonna tell you, it is for you to look at things from the opposite point of view. If everyone in your niche is doing the same thing, do the opposite. Find a way to look at things differently and, … Read more
You would think an ad depicting Dollar Shave Club, as a snooty, exclusive club you have to know the right password to get into would not work. After all, they disrupted the razor industry by offering inexpensive, quality shaving supplies direct to consumer. But it does work. Why? Because it is played with the same … Read more
A great way to get your brand or organization’s stories told in an authentic way is to conduct interviews with the people who have lived them and create videos out of those interviews. I’ve been directing interview videos for 15+ years now. Here are some tips I’ve learned about getting good responses to create compelling … Read more
Everyone’s idea well runs dry every once in a while. After 30+ years spent creating ideas, here are 10 ways to get new ideas flowing that have worked for me.
