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Marketing is always changing — but not everything that’s new is useful. Here, we share insights, ideas, and lessons learned from decades in the business, focused on what actually works. No fluff, no trend-chasing — just thoughtful takes on marketing, strategy, creativity, and growth.
How to Make Connections in a Socially Distant World
June 20, 2020It's hard to make connections when there are no in-personRead Article
Make Connections Now, Before You Need Them
June 14, 2020One year ago, I was screwed. Over 25 years buildingRead Article
Make Multiple Marketing Plans for Reopenning
June 7, 2020With many businesses reopening soon after the long coronavirus lockdown,Read Article
Will Your Business Survive These “Uncertain Times?”
May 23, 2020Here are two ways your business can survive in theRead Article
Confessions of a Workaholic Stuck at Home
May 16, 2020I've always been a workaholic. But the global pandemic changedRead Article
Will These Changes Remain After the Pandemic?
May 9, 2020There is no question our world has changed. We areRead Article
Apple vs. Facebook: Who Wore Their Creativity Better?
July 9, 2019An ad can have great creativity but not be aRead Article
5 Digital Strategies for One-to-One Marketing
May 21, 2019True one-to-one marketing capabilities exist in the digital marketing arena,Read Article
Are You Speaking In Your Customer’s Voice?
May 17, 2019With all the data available today, how you talk toRead Article