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Marketing is always changing — but not everything that’s new is useful. Here, we share insights, ideas, and lessons learned from decades in the business, focused on what actually works. No fluff, no trend-chasing — just thoughtful takes on marketing, strategy, creativity, and growth.
Key Challenges Facing Preschool and Childcare Providers Amid Federal Cuts
June 19, 2025Preschool and childcare providers are facing a rapidly shifting landscapeRead Article
Is AI Killing Customer Service?
May 14, 2025As larger companies outsource customer service to chatbots and overseasRead Article
Super Bowl Ads: Awesome, Awful, Inclusive & Weird
February 10, 2025For years, I did a post about my top 10Read Article
Creativity Tip 1: Look at the Opposite Point of View
February 4, 2025What is one way that you can get an advantageRead Article
Tubi: Proud To Be Free – Ad of the Week
January 31, 2025When I first watched the latest Tubi ad, I thoughtRead Article
How Creativity & Agility Can Power Your Brand
January 28, 2025You can get an unfair advantage over your competition usingRead Article
Jim Beam: 7 Stages of Defeat – Ad of the Week
January 23, 2025As a lifelong Detroit Lions fan myself, I figured thisRead Article
Harnessing the Power of Social Media: A Nonprofit’s Best Friend
January 17, 2025In today’s digital age, social media has become an indispensableRead Article
Welcome to the Club – Dollar Shave Club: Ad of the Week
January 10, 2025You would think an ad depicting Dollar Shave Club, asRead Article