Preschool and childcare providers are facing a rapidly shifting landscape due to the current administration’s significant cuts to education budgets and efforts to eliminate the Department of Education. Here are some of the most pressing issues: How Marketing Can Help Preschools and Childcare Centers Navigate These Challenges Based on our extensive experience in the early … Read more
For years, I did a post about my top 10 Super Bowl ads. I think this year warrants a different approach. I felt it was an odd mix. Sure there were some awesome ads and I’ll go through them first. There were some that I thought really missed the mark. In the current political climate, … Read more
What is one way that you can get an advantage over your competition using creativity? I’m gonna tell you, it is for you to look at things from the opposite point of view. If everyone in your niche is doing the same thing, do the opposite. Find a way to look at things differently and, … Read more
When I first watched the latest Tubi ad, I thought “Oh boy, they’re really laying it on thick here.” It had the stirring music swelling with emotion. It had a warm voiceover talking about how proud they were to offer free streaming to first responders, educators, volunteers building houses – complete with slow-motion hero footage. … Read more
You can get an unfair advantage over your competition using creativity and agility. That’s a talk I’ve been giving or over a decade now, as a keynote, as a workshop – and it’s still true today. So, I’d like to talk about it. The original idea came from Maurice Saatchi, who said, “Creativity is the … Read more
As a lifelong Detroit Lions fan myself, I figured this ad featuring Keegan-Michael Key outlining the 7 stages of defeat (how to cope with your NFL team’s loss in the playoffs) would be cathartic. After all, we suffered the unexpected early loss to Washington this year after the soul-crushing defeat to San Francisco last year. … Read more
You would think an ad depicting Dollar Shave Club, as a snooty, exclusive club you have to know the right password to get into would not work. After all, they disrupted the razor industry by offering inexpensive, quality shaving supplies direct to consumer. But it does work. Why? Because it is played with the same … Read more
A great way to get your brand or organization’s stories told in an authentic way is to conduct interviews with the people who have lived them and create videos out of those interviews. I’ve been directing interview videos for 15+ years now. Here are some tips I’ve learned about getting good responses to create compelling … Read more
An ad can have great creativity but not be a good ad. In the latest ads for Apple and Facebook, only one succeeds
