With all the data available today, how you talk to your customers can make a big difference in how successful your brand is. As hyperconnected as customers are today, they can easily tell us what they want, when they want it and where they want it. Even with today’s privacy concerns, customization and personalization are still key elements of many successful brand strategies.
If you’re using your data right, you know what to say to who to motivate them to buy your products, use your services, support your causes… whatever your brand’s intent. However, the actual language you use to talk to them is often a part of the customization/personalization process that gets overlooked.