For years, I did a post about my top 10 Super Bowl ads. I think this year warrants a different approach. I felt it was an odd mix. Sure there were some awesome ads and I’ll go through them first. There were some that I thought really missed the mark. In the current political climate, … Read more
Amazon’s Adam Driver 5-Star Theater campaign is my pick for Ad of the Week.
A great way to get your brand or organization’s stories told in an authentic way is to conduct interviews with the people who have lived them and create videos out of those interviews. I’ve been directing interview videos for 15+ years now. Here are some tips I’ve learned about getting good responses to create compelling … Read more
Everyone’s idea well runs dry every once in a while. After 30+ years spent creating ideas, here are 10 ways to get new ideas flowing that have worked for me.
Here are two ways your business can survive in the uncertain times: brand storytelling from a customer point of view and figuring out how to pivot and create something new
