For years, I did a post about my top 10 Super Bowl ads. I think this year warrants a different approach. I felt it was an odd mix. Sure there were some awesome ads and I’ll go through them first. There were some that I thought really missed the mark. In the current political climate, … Read more
When I first watched the latest Tubi ad, I thought “Oh boy, they’re really laying it on thick here.” It had the stirring music swelling with emotion. It had a warm voiceover talking about how proud they were to offer free streaming to first responders, educators, volunteers building houses – complete with slow-motion hero footage. … Read more
As a lifelong Detroit Lions fan myself, I figured this ad featuring Keegan-Michael Key outlining the 7 stages of defeat (how to cope with your NFL team’s loss in the playoffs) would be cathartic. After all, we suffered the unexpected early loss to Washington this year after the soul-crushing defeat to San Francisco last year. … Read more
You would think an ad depicting Dollar Shave Club, as a snooty, exclusive club you have to know the right password to get into would not work. After all, they disrupted the razor industry by offering inexpensive, quality shaving supplies direct to consumer. But it does work. Why? Because it is played with the same … Read more
Amazon’s Adam Driver 5-Star Theater campaign is my pick for Ad of the Week.
